Community Services Not-For-Profit

Problem: A family social services agency was struggling with how to simply and clearly position themselves in a unique fashion to both their constituencies and their donor/potential donor base.

Action: Following research among the board, volunteers, and donor community plus a review of similar social services agencies key messages, team led the development of a new, more persuasive strategic positioning and set of key messages to more effectively communicate the organization’s differentiating message.

Results: Alignment and consistency among the board and association staff was significantly approved. Donor presentations showed a 25% improvement in effectiveness. “I want to thank you and your team for the tremendous gift you’ve given us. I was amazed at how you were able to capture the organization’s work in language that is succinct, direct and compelling! As much as we are impressed with the end product, we are also grateful for the patient and committed determination that your team consistently extended to us throughout the process.”

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